“I had no choice, I just couldn’t get out of bed.”

“I had no choice, it was the best program I could get into.”

“I had no choice, he told me to do it…”

Really?

It’s probably more accurate to say, “the short-term benefit/satisfaction/risk-avoidance was a lot higher than anything else, so I chose to do what I did.”

Remarkable work often comes from making choices when everyone else feels as though there is no choice. Difficult choices involve painful sacrifices, advance planning, or just plain guts.

Saying you have no choice cuts off all options, absolves responsibility, and is the dream killer.

Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.