… demand systemic solutions.

First, we have to pay attention.

Then we need to acknowledge that a solution is possible.

And then we need to commit. To the long, persistent road to altering the status quo.

The world is forcing us to pay attention to lingering problems more urgently than ever before. Real change on issues of dignity, justice and health are long overdue

Urgent problems are too important to earn only a moment of our attention. Important projects demand that we keep showing up to make the change we seek. Showing up and showing up, at the root and at every turn, consistently working toward systemic solutions.

When we think about the problems we’ve solved as a community, this is the way it always happens. Making things better, over time, with focus. Persistent commitment doesn’t lower the urgency of the moment, it acknowledges it.

*Originally published on sethsblog.

Seth Godin has written eighteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything.

Image courtesy of Helena Lopes.