“When I was a struggling writer, before I wrote my first book, I got 190 rejection slips.”

He taped them to the walls like a serial killer.

“My wallpaper was rejection slips.”

“What was the worst one…,” I asked Ben Mezrich, a New York Times bestselling author. Over the past five or six years, I’ve probably read all of his books. He wrote “Bringing Down the House,” which became the movie “21”. He wrote, “Accidental Billionaires,” which became “The Social Network.”

“The New Yorker” sent him a page with the most powerful word known to man.

“It was just, ‘No,” Ben said.

“I was rejected by a janitor at a publishing house because I sent a manuscript to an editor who was no longer working there and the manuscript ended up in the trash can. A janitor took it out of the trash, read it and sent me a rejection letter.”

That was his big chance. Not Ben’s.

The janitor’s.

“I’ve never wanted to write a book,” Ben said. “I wanted to write. I wanted to write a hundred books.”

I was interviewing him about, “The 37th Parallel: The Secret Truth Behind America’s UFO Highway.”

They found these cows in the 70s. It looked like they were sliced with a laser. They had perfect slices of circles in their abdomens. Like pancakes. And they were completely drained of blood.

The FBI investigated.

There was no mess. No blood spill.

Then pilots started seeing UFOs. Ben says if a pilot sees a UFO now, they’ll get fired for reporting it.

So I asked him, “Isn’t there a freedom of information act?”

“They’ve tried,” he said. “But they didn’t even admit Area 51 existed until a few years ago. So, no. They don’t have to release that information.”

People lose their minds looking for answers. Questioning can be interrogative or art. Answers birth more questions. And the space between answer A and question B is a feeling of wonder.

And that’s where Ben’s books are created.

“I only go into the stories where it’s larger than life or something happens,” Ben said. “What leads up to that incredible moment? What leads up to Facebook being a billion dollar company or what leads up to a guy suddenly believing in UFOs?”

I asked about his writing process. And selling process.

“I write by page not by time,” he said.

If he’s writing a 300 page book, he does this:

  • Step 1: introduce characters
  • Step 2: introduce love interest
  • Step 3: introduce what they’re trying to achieve / their goal (You’re starting off with the obstacles.)

That’s part 1.

  • Step 4: “At the end of 100 pages something happens — something that makes it very difficult for the characters to achieve their goal.”

Ben said, “When I’m interviewing people, I’m thinking of their lives as chapters.”

Interviewing is part of Ben’s writing, but it’s also part of his selling process. He won’t write a book that won’t sell.

“How do you know?” I asked.

“Usually, I speak to the main character enough to get a book proposal,” he said. “Then I do all that research. Then I do an outline (very specific, in fact, I know how many pages each chapter is. It’s like a skeleton. It’s very severe.)”

My dreams don’t have skeletons.

They usually look like boneless blobs or liquid sliding downstream. Direction over details. That’s what Scott Adams, the creator of the Dilbert told me.

I get stuck because I want to do everything at once. I want to read every book, go for a walk, fly around New York City, interview Carly Simon, Edward Thorpe, Carrie Fisher (who I’m sad I missed sharing her stories with you… we were going to meet when she returned from the UK). I want to spend time with my daughters, begin and win at all my dreams, but I also want to do nothing.

Sometimes I get so worked up dreaming of the millions of directions I could fly that I forget to take off.

But it’s ok.

Because I have something to write about. I have a connection with you. Something to share. Something that makes us the same kind of human: ambitious, terrified, curious.

We want to be all in. We want to be creatures of resilience. @jaltucher (Click to Tweet!)

Listen to my FULL INTERVIEW with Ben Mezrich.

I’ve written before about publishing and self-publishing. But mostly it’s been how I lost money on every book I’ve written. This is the first time I can say I’ve published a good selling book and here is what I did.


James Altucher has built and sold several companies, and failed at dozens more. He’s written fourteen books, and The Rich Employee is the book to RULE THEM ALL. (Although he is also fond of The Choose Yourself Guide to WealthThe Power of No & Choose Yourself.) He’s an investor in twenty different companies. He writes every day. He doesn’t have enough friends. Still interested in knowing him? Follow him on Facebook and Twitter.